PESTEL and SWOT Analysis of AstraZeneca pharmaceuticals

PESTEL and SWOT Analysis of AstraZeneca pharmaceuticals This is a report about entering a new market of AstraZeneca which is one of the worlds greatest pharmaceutical manufacturing companies. Being an international manager of this company, this report clearly shows the marketing plan of the company. 1.0 Introduction of AstraZeneca pharmaceuticals AstraZeneca pharmaceutical is a rapidly leading growing company that has branches in several countries. This company was formed on 6 April 1999 through the merger of Astra AB of Sweden and Zeneca Group PLC of the UK two companies with similar science-based cultures and a shared vision of the pharmaceutical industry. It is a company fully focused on single purpose, to enable the people life altering condition to live better lives. It has a portfolio of products for major diseases like cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation. The motto of the company is to build a significant difference to patient throughout great medicines that bring do good to for patients and add value for stakeholders and society. Product market characteristics AstraZeneca is an innovative driven biopharmaceutical global business that supplies their products in more than 100 countries. In many countries, it manufactures the products while also export products to countries where they do not have manufacturing operations. With the aim to be success, AstraZeneca has developed flexible marketing strategies to market and distributes its products in local areas of emerging market. The company focuses the skills and resources in six important areas of health care. It discovers, develops, manufactures and markets prescription pharmaceutical on the areas which include cardiovascular, cancer, infection, gastrointestinal, respiratory and inflammation. AstraZeneca is providing medicines for these worlds serious diseases. Now a day, people of every country is suffering from different type of bacterial infection. The death rate in developing country due to inflectional diseases is also increasing due to lack of appropriate medicine. There is a high demand of antibiotic medicine around the world in developing countries as well as in developed countries. Performance of AstraZeneca The performance at AstraZeneca is committed to achieve the financial and strategic objectives at the same time as maintaining the core values as the number one priority in counting to bring the best products to market all over the world. Research and Development is a key competitive advantage for this company. Without RD AstraZeneca could not have become the global leading biopharmaceutical company. The revenue of the company in 2009 was increased by 7% as well as new emerging markets businesses grew strongly by 12% revenue in constant currency time. There was improved in efficiency throughout the organization and some extra gains within other income. Although company revenue growth is slowing down due to continuous pressure on healthcare costs and pricing as well as vast competition from generic medicines, the demand for health care will derive the company future growth remain strong. (AstraZeneca Annual report 2009) 2.0 International marketing planning According to McDonald, marketing planning is a structured way of identifying a range of options for the company, of making them explicit in writing, of formulating marketing objectives which are consistent with the companys overall objectives and of scheduling and costing out the specific activities most likely to bring about the achievement of the objectives.(L S Walsh, International Marketing, third edition) 2.1 Internal and External environment It is also needed to take into consideration those internal factors close to the unit that have a direct impact on the unit and AstraZeneca strategic marketing.   These will include:   CUSTOMERS   AstraZeneca survive on the basis of meeting the needs, wants and providing benefits for their customers. Failure to do so will result in a failed business strategy.    EMPLOYEE   Employing the correct staff and keeping these staff motivated is an essential part of the strategic planning process of a AstraZeneca. Training and development plays an essential role particular in service sector marketing in-order to gain a competitive edge. The success is due to the 62,000 people they employ in their businesses. SHAREHOLDERS   It is the responsibility of the AstraZeneca to meet the expectation of Shareholder and perception. This company is trying its best to fulfill its strategy so that they can meet shareholdersexpectation.   When dealing with the marketing environment it is important for a company to become proactive. By doing so, they can create the kind of environment that they will prosper in and can become more efficient by marketing in areas with the greatest customer potential. It is important to place equal emphasis on both the macro and microenvironment and to react accordingly to changes within them. External strategy The PEST analysis examines changes in the marketplace caused by Political, Economic, Social, Technological factors. Political is political change whether it be through the European Union or the UK, from one party to another in control. Economic influences are the level of interest rates and the level of inflation. Social change involves changing attitudes and lifestyles. Technological change creates opportunities to invest in new products cutting costs. Political factors The government can have a major influence on the eating out industry, as all laws are passed through parliament. The types of laws that can affect the eating out industry are, tariffs on imports, a possible raise in value added tax and new health and safety laws, and also there is the possible introduction of laws from the European Union. So government regulations and legal issues have a direct impact on the way AstraZeneca operates. In result of growing awareness of the environmental consequences, U.K Government is planning actions to ensure aviation reflects its environmental impacts. Proposals are emerging for a tax on aviation, fuel and VAT on air tickets. Governments taxation policies and decision about the increase in the petrol prices have affected the buying power of the individuals in U.K. All of the above can cause a rise in costs so prices may rise in order to pass the costs onto the consumer. Economical factors AstraZeneca is also affected by economical factors nationally and globally. Whether an Economy is in a boom, recession or recovery will also affect consumer confidence and behavior. Economic factors have affected the purchasing power of potential customers, and the state of the internal/external economy in the short and long-term. As a result the company needs to consider: à ¢Ã¢â€š ¬Ã‚ ¢ Economic growth à ¢Ã¢â€š ¬Ã‚ ¢ Interest rates à ¢Ã¢â€š ¬Ã‚ ¢ Inflation rate à ¢Ã¢â€š ¬Ã‚ ¢ Budget allocation à ¢Ã¢â€š ¬Ã‚ ¢ The level of inflation à ¢Ã¢â€š ¬Ã‚ ¢ Employment level per capita   Interest rates are the lowest they have been for forty years and this affects the rate of consumer spending on goods and services. The rate of interest affects the economy through its influence on aggregate demand, the higher the rate of interest, the lower the rate of aggregate demand. A fall in interest rates usually means that assets rise in value; this means that consumers become wealthier. Social factors Social factors will include the demographic changes, trends in the way people live, work and think and cultural aspects of the macro environment. These factors affect customer needs and the size of potential market: à ¢Ã¢â€š ¬Ã‚ ¢ Population growth rate à ¢Ã¢â€š ¬Ã‚ ¢ Age distribution à ¢Ã¢â€š ¬Ã‚ ¢ Internal/external emphasis on safety à ¢Ã¢â€š ¬Ã‚ ¢ Internal/external attitudes to change à ¢Ã¢â€š ¬Ã‚ ¢ What is the stakeholder expectation of the unit?   Technological factors The complexities of achieving business success through increased efficiency, effectiveness and competitiveness, combined with innovative applications of modern technology, has heightened the awareness of both technology and business managers towards more strategically oriented approaches for planning and management of AstraZeneca. SWOT Factors SWOT factors refer to the strength, weaknesses, opportunity and threats of the company. The main strengths of AstraZeneca are its brands. It has an ability to deliver the potential of existing and future products through the power and reach of a combined global sales and marketing resources. It has a wide spread class coverage in key therapy area such as cardiovascular and respiratory diseases due to complementary nature of product. It is focused on constantly developing new products to expectations. Since it is a global industry it is a member of many organisations all over the world. The world population has doubled in the last 50 years from three billion to over six billion and is expected to reach nine billion by 2050. In addition, the number of people who can access the highest standards of healthcare continues to increase, particularly among the elderly, who represent a rising proportion of populations in developed nations and continue to offer opportunities for the industry to supply an expanding number of patients who can benefit from medicines. Currently, the threat of new viable competitors in the global industry is not very substantial. The main rivals of the company are GlaxoSmithKline plc, Merck Co.Inc, Novartis AG. The threat of substitutes, however, is a very real threat. The UK, and especially London, has been a prime target of the religious fundamentalists and terrorist outfits. London and other cities in the UK have been frequently under high alert since9/11 in general and after the war in Iraq in particular. 2.3 Marketing goals and objectives The main objectives of the company is to be the worlds largest pharmaceuticals company and to build a significant difference to patient all the way through great medicines that bring do good to for patients and add value for stakeholders and society. Boosting efforts to source improvement from outside the company and working in partnerships across all aspects of RD to broaden the base for a success. Market analysis Now a day, people of every country is suffering from different type of bacterial infection. The death rate in developing country due to inflectional diseases is also increasing due to lack of appropriate medicine. The demand for health care is more in every country so the companys future is bright and growth remains strong. Population are increasing and people are living longer. There is a high demand of antibiotic medicine around the world in developing countries as well as in developed countries. Although this company has its market in different countries, there are more countries where this company can gain its market. So, I have a target to provide medicines for inflectional diseases in new market. Merrem/Meronem (meropenen) is an ultra broad spectrum injectable antibiotic for a wide variety of serious infections, including meningitis and pneumonia. To meet the goals of the company even though it has its market in more than 100 countries, being an international manager of the company I would like to enter into other new market. So, first of all I am going to research the business environment of the country. I have chosen four countries Singapore, Bangladesh, Sri lanka and New Zealand. By doing PEST analysis of these countries I would choose the best one for my new market. PEST ANALYSIS OF FOUR COUNTRIES Countries Political factors Economical factors Socio cultural factors Technological factors Demographic factors Singapore Political condition is stable as there is parliament republic ,English law is accepted Highly developed and free market economy and GDP rate is also higher than other developed countries. Mix of culture and education is the main instrument Excellent transportation, communication system Population is less than other three contries ,total area is 756950sqkm Bangladesh political condition is not stable, Poor economic condition due to recession Different types of languages and religions, health standard is improving Modern communication system and advanced road system 7th highest population in the world Sri lanka republic Developing country, estimated GDP growth rate is 3.5% Various languages and religion, multi ethnic countries Sophisticated transportation communication services Population is estimated 20,238,000 New Zealand Free market economy, can compete globally Modern, Prosperous and high standard of living Rich in culture, different religious Excellent technological factors services Population is 43677000. Source: Wikipedia of all countries According to PEST analysis, I found New Zealand and Singapore are the strong country than Bangladesh and Sri lanka in every aspect. Among these two countries I am going to choose New Zealand for new market for my product. New Zealand is one of the prosperous and high living standard countries. Political environment is stable so there is no difficulty for the businesses. Since 99% of people are educated they are aware about their health and they demand for better healthcare. The average life expectancy is 80 years, as people live longer they suffer from different diseases. 3.0 Market Entry Strategy There are different methods of entering an overseas market. Expansion of business into international market can be done through following mechanisms which are discussed below. Export Joint Venture (franchising, licensing) Foreign Direct Investment Export: It is a traditional and well established method of market entry to foreign markets. This method is less expensive as we dont have to establish new company in other market but have to find distributor for my product. Joint venture: In this type the two or more companies in different countries agree to perform the business and share the profit and bear the losses. Nowadays this method is famous as there is low risk and burden is divided. Joint venture can be done in two ways: licensing and franchising Licensing: It is a wide range of agreements relating to the sale or leasing of industrial or commercial expertise by one party to other in returns for valuable considerations. Franchising: it is a form of licensing by which the franchiser provides a standard package of components or ingredients together with management and marketing services. The franchisee provides capital, market knowledge and personal involvement. Foreign Direct Investment: It is the direct ownership of facilities in the targeted country. It is the 100%investment in that country. It can be done by acquisition of existing company in the targeted country. Advantages and disadvantages of market entry methods Methods Advantages disadvantages Export Less expensive, minimize investment, efficiency as there is speed entry. Limits access to local information and market, transportation cost may be high, risk of exchange rate of currency joint venture Low risk, less investment required, overcomes ownership and cultural distances Conflict between two parties, differences in cultures and management styles Foreign direct investment Greater knowledge of the market, 100% control, gives the company fully protection Higher risk than other methods, lack of managerial skills as well as ,expensive, 4.0 Implementing marketing plan ps Product Price Place promotion .

Gender Analysis of “The Tigers Bride” by Angela Carter Essay

The short story_The Tigers Bride_ raises thought provoking concepts around gender through a plot both alike and unlike traditional Beauty and the Beast. The role of both genders is explored and true freedom questioned within the bounds of society. The text delivers a powerful and even handed message to the genders that constraints are merely a construct, a mask which can slip and shatter when pressure is applied. Angela Carter sketches a bleak setting, and equally bleak outlook for the female protagonist, caught in a powerless, debased and objectified position of social standing. Agency is firmly placed with The Beast, and the father, opening with the line; ‘My father lost me to The Beast at cards’. Objectified from the outset for her beauty, the narrator is declared a ‘treasure’ by both men and a ‘pearl beyond price’ by her father. The barb is deepened with Christmas, the day of items named as the day of her birth. Her nickname ‘Christmas rose’ gives rye commentary on the traditional symbolism of the rose, which re-emerges later stained with her blood, representing the loss of innocence at the hands of the patriarchy much as her mother before her who ‘did not blossom long’. Despite her predicament the narrator represents herself and her gender atypically to binary stereotype with a cynicism and wit that cuts through the flaws of the hegemonic dominated society around her. Receiving a rose from The Beast, she calls it ‘unnatural and out of season’ and tears it apart whilst being bartered as an object in the card game. Her disdain for her predicament and surrounds are powerless in these early stages and are blended with a sadness ‘you think there is no winter but forget you take it with you’. The narrator fast becomes a heroine to the audience, through a nurtured appreciation of her budding inner strength. This is emphasised by the stark contrast to the insipidness of the father and veiled vulnerability of The Beast. The windup soubrette doll becomes a leading symbol of the dehumanising ideals of society on the female gender with the heroine  likening herself to the doll, initially. The valet’s statement ‘surrounding ourselves for utility and pleasure with simulacra is no less convenient than for most gentlemen’ casts light on the hegemonic expectation of society. However the heroine’s character grows in strength with every denial to The Beast and her rejection of society’s expectations of ‘her skin as her sole capital’ she acts on this through her rejection of the gifted diamond earrings. Role reversal occurs when The Beast himself unclothes in vulnerability ahead of the heroine. Transformation is near complete when she views the soubrette in a new light and intends to send the doll back to perform the stilted role of father’s daughter, realising that true freedom from the limitations of society means shedding and joining the ‘beasts’. The text proposes that gender constraints are a construct and are not limited to the suppression of female power. The bounds of society on The Beast and his estate are also evident and ironically his visage, scent and abode is criticised by the heroine as failing to comply with expectations. Her animosity towards The Beast is likely birthed in her predicament, his mask a reminder of the too perfect hegemony she detests. However The Beast conducts himself with a subtleness and dignity that can be afforded to no human in the story. Contrasting The Beasts behaviour with the character of the father or the viscous rumours of the nursemaids highlights the authors point that the limitations gender and society have created hamper the full potential of character. The Beasts compassion and coyness suggest an inner subordinate or complicit form of masculinity, the hegemonic persona forced, donned as disguise to conform. The story outlines an ideal place; ‘nothing human lives here’, a place where identity is essential to being not performed as a requirement. The message is bittersweet; the escape to freedom in a new skin is a relative exile from society; a clear rebuke to a society which forces such drastic methods upon the genders to avoid cultural ideation. Bibliography: Carter, Angela, (1996). The Tiger’s Bride. In Carter, Angela, Burning your boats : the collected short stories, (pp.183 – 201). London: Vintage.

Debate Paper Essay

The use of animals in scientific experimentation should be continued to be fought against because it is morally wrong in so many ways; there are alternatives to animal experimentation. The use of animals in experimentation has been a debate and a controversy for quite some time now. There are many who strong opinions and views on this very sensitive issue; I even stand strongly against using animals for any kind of experimentation. This always leads us to one question that has been been asked; Is it right? There are quiet a lot of alternatives to animal experimentation, and they can be found on quite a few websites. Just like there are alternatives there are also pros and cons when it comes to animal experimentation, an even though some people stand strongly against this cruel act there is no way that they can avoid some of the pros that come along with it; nor can those for this cruel act can ignore the cons that come along with it. Did you know that there is an estimated twenty-six million animals that are used every year for scientific and commercial testing? There are scientists who defend animal researching saying that this testing has contributed greatly to the advancement of cures for human diseases. In my own opinion animal testing is wrong; not only for the unnecessary pain to a living creature, but because it is also wrong for the environment. Some scientists believe an claim that testing on animals is the key to finding cures for human diseases. They try to justify the pain they inflict on them by injecting them with viral an deadly diseases for which there is no known cure for. I can understand that the only way to actually understand how a disease works is to record all the effects as they happen, but that sounds way to cruel even for an animal that may indeed have a shorter life-span than humans. According to the Humane Society International, animals that are being used in experiments are subjected to many of the following; force feeding, force inhalation, food and water deprivation, prolonged periods of physical restraint, infliction of burns and many other wounds so scientists can study the healing process, infliction of pain to study its effects and remedies, and so muc h more [Should Animals Be Used for Scientific or Commercial Testing]. Experts some that animals are appropriate research subjects because they are similar to humans beings in many ways. There are two animal that I have seen listed on quite a few sites about animal testing and they are chimpanzees and mice. A Chimpanzee shares 99% of their DNA with humans, while mice are 98% genetically similar to humans; this kind of information shocked me because I can understand the whole chimpanzee thing but a mice is something I don’t completely understand. Though because of animals and humans being so biologically similar they are susceptible to many of the same condition and illnesses; this also include heart disease, cancer, and diabetes [Should Animals Be Used for Scientific or Commercial Testing]. Experts like to test on animals not only because it is a must in some cases or a better testing ground, but it because they are used to them and it is hard for them to leave the well beaten path an take the very less traveled road towards stem cell research or even human skin research. These alternatives would provide the same results and would not implicate any damage to animals anymore; which is something that a lot of us are fighting against in the long run. Human skin testing is supposed to soon replace all animal testing in the cosmetic field, and some private companies have already resorted to this type of experimentation. While I was doing some extra researching on alternatives I have come across an article titled â€Å"Alternatives to Animal Testing†. Upon reading this article I have come across a section that was talking about how the Harvard’s Wyss Institute had created organs-on-chips. The organs-on-chips contain human cells that are grown in a state of the art system to mimic the structure and function of the human organs and organ systems; these chips can be used in testing instead of animals. Organs-on-chips have been shown to be able to replicate human physiology, diseases, and drug responses more accurately than crude animal experiments do. Thankfully there has been some companies who have already started using these chips in place of animals and one of these companies is HuRel Corporation [Alternatives to Anim al Testing]. The animal welfare control claims that it is inappropriate to test on animal, especially when the testing is for futile cosmetic products, because they assert that animal’s body composition is different to a human body, therefore, a medical product that might help cure the disease on an animal, doesn’t necessarily work on another animals, and especially on humans. So you may be asking yourself why do they subject these animals to pain, diseases and vivisection, when the results might not be of any help what so  ever to humans? Experts claim that they are aware of the many subtle differences between animals and humans, but animals continue to be the closest match they can think of; to be honest this is something that I can agree on after I read about how close chimpanzees are to having the same DNA as us humans. Both animal welfare control and sceientists have been debating endlessly on this topic; with scientists listing many cures that were identified thanks to animal research and the animal rights that continue to claim that it is unnecessary torture, even more so when experts conduct the same experiments several times with the same results. Adding to this debate between the two there are another set of scientists who are fighting alongside the animal rights. These scientists are the ones who work and record the changes in the environment. Apparently most animals that are used for research purposes are already loaded with toxic materials injected into them during the trail study. These animals are than put to sleep using a lethal injection of carbon dioxide and then left to decay in open areas. The carcasses of these are then releasing the carbon dioxide in the atmosphere which subsequently contributes to global warming, with all the consequences of it. Animal rights claim that it is impossible to actually determine how many animals are tortured every year because not all the labs release the actual number of animals required, and a lot of animals are acquired illegally in these labs. They also believe that animals such as rabbits, mice and guinea pigs are hardly counted in their totals, and that their torture starts way before the testing even begins. This is because some of these animals are kept in very small plastic boxes an have hardly any room for movements. When you think about how some of these animals are kept before testing even begins, you have to ask yourself if they are even healthy enough to even test on to begin with. Even the animal rights believe that these animals should not be good for testing because not only are they not in good shape, but because they also don’t lead a normal life which renders them not aceeptable for testing. There are several cosmetic tests that are commonly used on mice, rats, rabbits, and guinea pigs that include a few of the following; skin and eye irritation tests where chemicals are rubbed on shaved skin or dripped into the eyes without any pain relief [11 Facts About  Animal Testing]. Thankfully in the year 2000, President Clinton had signed a law that provided for a chimp haven for all the chimps that were lucky enough to survive animal testing; this was built in Shreveport, Louisiana. According to PETA, more than 100 million animals are burned, crippled, and tortured every year, just in the United States, and the problem that PETA is trying to bring to light, is that no testing, no matter how cruel or painful, is illegal. There are no laws to protect these animals, and even when alternatives to animal testing are available, the law doesn’t require for scientists to use it. The most disturbing fact, still according to PETA, is that a staggering number of 92% of drugs that work on animals, do not work on human. When you know about these kind of facts you really have to ask yourself is all this animal testing is even worth all these scientists time. Surely they can be doing something better with their time an knowledge, but to people who know these facts are probably wondering if maybe these scientists just enjoy torturing these poor defenseless animals; again this is my own opinon so I don’t mean to offend anyone. In 2003 the European Union has banned all animal testing for cosmetic purposes to start in 2009, and a ban on any products tested on animals as of January 2013. The European Union also claimed that testing performed on animals is completely inaccurate; aside from the fact that it is inhumane. If the consumers don’t want to stop and think about the tortue animals are put through then they should think of the reactions that some cosemtics could have on humans if they are not tested properly. Most likely corporations are only testing on animals and not humans to avoid all the liabilities and expensive lawsuits just to protect the company’s name; this is something that could be possible because if you do a testing on a human an you end up killing them, then you are held responsible and could be open up to being sued by the living relatives of that person. As an individual I believe I can make a difference in animal testing by refusing to purchase cosemtics that have been tested on animals; which is something that I have been doing. Every time I buy a product to use on myself or my daughter I always make sure that it has never been tested on animals. Grant you a single person can not make a big difference or make the  animal testing stop, but when that one person becomes more than just one their voice get louder. Yes the changes might not happen in my lifetime, but just maybe they might change when our children are older an they have their own children. As long as we keep fighting for what we believe in one day all this cruel animal testing will be nothing but just a bad memory that has finally become a thing of the past. For years we have dealt with several studies and experiments on animals, and we need to stand up as a whole an put a stop to this painful and grotesque thing this is happening to animals. From everything that I have told you throughout this entire paper you can now see that there is proof of this happening an that is is harmful to animals. Sadly the only way to stop it is to be aware that it does actually exist and, fight back against it because what would you do if it was one of your animals that was being tested on? Refernces â€Å"About Cosmetics Animal Testing† (www.hsi.org/issues/becrueltyfree/facts/about_cosmetics_animal_testing.html) â€Å"Alternatives to Animal Testing† (http://www.peta.org/issues/animals-used-for-experimentation/alternatives-animal-testing/) â€Å"Animal and Product Testing† (www.navs.org/cruelty-free/animals-and-product-testing#.UxODBvldWT8) â€Å"Facts about Animal Testing† (www.dosomething.org/tipsandtools/11-facts-about-animl-testing) â€Å"Should Animals Be Used for Scientific or Commercial Testing† (http://animal-testing.procon.org/)

Benefits of Dissection - 818 Words

Dissection, by definition, is the pathological splitting or separation of tissue, according to Webster’s online dictionary. Beneath the simple definition lies an immense amount of controversy. This paper will provide pros and cons regarding ethics of dissection. Dissection has many benefits. The experience of dissection is unforgettable. â€Å"Things you can actually touch usually stick in your head better,† according to Dr. Damon Scoville. Dissection is an approach to science that creates a lasting impression. Students gain many things from an experience with dissection. Some of which include respect for life, and necessary skills for dissection that will be useful later in higher level classes. The hand’s on job really allows the student to gain a visual an understanding. They learn the true positioning of organs and have the opportunity to feel them while dissecting. The 3D view and texture friendly experience are things not offered in textbooks or on screens. (5) Models and paper do not do justice or serve as a sense of discovery. As Mr. Roger Kassebaum states, â€Å"If you are going to be a surgeon or a veterinarian, that tactile feedback is likely important.† The procedure for dissection can be complex. With this complexity comes the opportunity to teach students motor skills, how to follow directions, observation and comparison skills, and the relationship between tissues and organs. (5) It is pretty evident that the educational advantages of dissection are great. Mr.Show MoreRelatedThe History and Use of Cadavers Essay962 Words   |  4 PagesThe History and Use of Human Cadavers Ryne Diamond Grand Canyon University For the past two-hundred years, dissection of the human cadaver has been the gold standard for teaching aspiring medical professionals the networking and layout of the human body. Surprisingly, cadaver usage has had a rather curious history. 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